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Note: If you're considering hiring a marketer, try to ensure candidates can address some of your most pressing issues. While credentials, approach and case studies are helpful, there is no better acid test of competence than the degree to which candidates can begin to assess and outline preliminary solutions to a few of your current problems, challenges and goals. In turn be open and candid about their nature, including personnel and organizational issues. If confidentiality is a concern have candidates sign an NDA or omit sensitive details. When candidates outline their approach to substantive issues you can begin to see if they have some of the requisite knowledge and skill.
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