June 29, 2014 June 29, 2014/ Christopher Vickers/ Christopher Vickers

Taco Bell Regional B2C Specialty Products, Competitive Pricing and Effective Advertising Generate Double-Digit Growth Background As health-consciousness was on the rise, quick-service restaurant (QSR) sales across the

Taco Bell Regional B2C

As health-consciousness was on the rise, QSR sales were in slow decline. McDonald's, Burger King and Wendy’s ranked 1st, 2nd and 3rd in awareness, attitudes and usage, sales and market share. Taco Bell ranked a distant …

June 19, 2014 June 19, 2014/ Christopher Vickers/ Christopher Vickers

Delta Airlines Digital Customer Experience (CX) ‘Vision’ for Tomorrow Improves CX Today Background   Forrester, JD Power and Harris Interactive research, and internal Delta tech and customer data showed the Delta.co

Delta Airlines Digital Customer Experience (CX)

Forrester, JD Power and Harris Interactive research showed the Delta.com customer experience lagged competitors. Many customers felt that Delta.com was mediocre at best and …

June 15, 2014 June 15, 2014/ Christopher Vickers/ Christopher Vickers

Renaissance Hotels & Resorts B2C, B2B Creative Targeting, Compelling Promise Engage Valuable Untapped Audience, Reservations Up ⇧ 11% Background With global reservations and occupancy below industry standards, a

Renaissance Hotels & Resorts B2C, B2B

With reservations and occupancy below industry standards, a vague brand image and higher levels of awareness, attitudes, loyalty and usage among competitors, Renaissance was one of parent Marriott’s weakest …

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